Retargeting is the practice of showing ads to people who have visited your website or landing page after they leave. At Conversion Relations we consider retargeting to be basic investor marketing infrastructure that allows us to continue marketing to warm investors who have shown an interest in your company but haven’t provided an email address yet.
Capture All of Your Traffic
Why lose the warmest investors you have access to? Retargeting systems capture the IP addresses of almost all website or landing page visitors. These addresses can be used to target investors with ads and landing pages at any time in the future.
Create New Investor Lists That You Own
Grow your new investor marketing list to tens or hundreds of thousands within months. The traffic we capture is owned by you and your list is only used to run your campaigns.
Don’t Worry About CASL & GDPR
Retargeting does not fall under the restrictive CASL privacy laws and we segment traffic so that European investors are provided a compliant GDPR opt in option.
Expand News Distribution Using Retargeting Lists
Using retargeting lists to enhance news distribution delivers a range of low cost benefits that are hard to ignore. Multiply news distribution by a factor of 10*. Keep your news in front of warm investors until they see it.
Access Millions of New Similar Investors For Campaigns
Once a retargeting program is set up and operating we gain access to millions of investors with similar profiles to those who have visited your website or landing page. We can run expanded campaigns as large and as aggressively as your budgets allow.
Proxy or Shareholder Communications Amplification
Using retargeting to capture all website traffic provides you with a new tool for targeting and communicating your message to shareholders. Unlike emails, retargeting advertising allows you to continue delivering your message until your audience has seen it.