Retargeting Advertising

Retargeting Advertising

Retargeting is the practice of showing ads to people who have visited your website or landing page after they leave.  At Conversion Relations we consider retargeting to be basic investor marketing infrastructure that allows us to continue marketing to warm investors who have shown an interest in your company but haven’t provided an email address yet.

Capture All of Your Traffic

Why lose the warmest investors you have access to? Retargeting systems capture the IP addresses of almost all website or landing page visitors. These addresses can be used to target investors with ads and landing pages at any time in the future.

Create New Investor Lists That You Own

Grow your new investor marketing list to tens or hundreds of thousands within months. The traffic we capture is owned by you and your list is only used to run your campaigns.

Don’t Worry About CASL & GDPR

Retargeting does not fall under the restrictive CASL privacy laws and we segment traffic so that European investors are provided a compliant GDPR opt in option.

Expand News Distribution Using Retargeting Lists

Using retargeting lists to enhance news distribution delivers a range of low cost benefits that are hard to ignore. Multiply news distribution by a factor of 10*. Keep your news in front of warm investors until they see it.

Access Millions of New Similar Investors For Campaigns

Once a retargeting program is set up and operating we gain access to millions of investors with similar profiles to those who have visited your website or landing page. We can run expanded campaigns as large and as aggressively as your budgets allow.

Proxy or Shareholder Communications Amplification

Using retargeting to capture all website traffic provides you with a new tool for targeting and communicating your message to shareholders. Unlike emails, retargeting advertising allows you to continue delivering your message until your audience has seen it.

Benefits

Capture investor traffic. Build Lists. Expand your marketing.

Don’t Rely on Email Signups Any Longer

Lets face it converting website traffic to email signups is tough. Most public companies only convert a tiny fraction of their traffic. By expanding your investor marketing to include retargeting you’re able to capture most of the investors who have spent the time and effort to visit your website and read your materials.

Build Large Lists of New Interested Investors

Within a few months you’ll likely build a list of tens of thousands or hundreds of thousands of investors. Warm investors who already know who you are and are interested in your company. You own this list and can use it as often as you like.

Increase News Distribution to All Interested Investors

Use retargeting lists to expand news distribution to large lists of interested “warm” investors your ignoring today. Make sure they see your news by running campaigns over several days using advertising that delivers information not just branding.

Access Millions of New Targeted Investors

Retargeting not only gives you access to your own list of warm investors but it also gives you the option of accessing millions of investors with similar profiles. We can run expanded campaigns as large and as aggressively as your budgets allow.

Rapidly Ramp Up Campaigns at Your Option

By expanding your campaigns to similar investors you can access millions of new investors rapidly at any time. We’re able to design, develop, set up and start a campaign in as little as five days.